El efecto arrastre en la toma de decisiones, una revisión al experimento de encuadre planteado por Kahneman – Tversky
Resumen
que la toma de decisiones en muchas ocasiones se ve influida en la forma que se presentan las alternativas. Sin embargo, la base de su investigación contemplaba únicamente preguntas que respondían los sujetos de forma individual, pero la evidencia señala que frecuentemente las decisiones se
ven influidas por aquellas opciones elegidas por el grupo. La metodología empleada fue replicar el experimento, pero dando a conocer los resultados contrarios a los
originalmente obtenidos como si fuera la respuesta del grupo para inducir el efecto arrastre o manada. El resultado prácticamente es lo inverso obtenido por Kahneman y Tversky, con ello apunta a que el efecto social influye fuertemente en la
toma de decisiones final.
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